Platform for online sales, order management, and digital transactions
The e-commerce solution includes functionalities for an online store, order processing, product management, payment system integration, logistics, user accounts, and data analytics.
Payments and transactions
- Integration of payment cards (Visa, MasterCard, Dina)
- PayTen integration and bank processors (Banca Intesa, other banks)
- Support for Apple Pay and Google Pay
- Cash on delivery (COD)
- Payments via bank slips and e-banking
- Invoicing for legal entities (B2B payments)
Integration with external systems
Fiscalization and accounting
- Online fiscalization (eFiscalization, tax systems)
- ERP system integration
- Integration with accounting software
- Automatic generation of invoices and fiscal documents
Logistics and delivery
- Integration with courier services
- Automatic creation of delivery orders
- Shipment tracking
- Delivery process optimization
Sales and marketing tools
Coupons and promotions
Generation of discount coupons, promo codes, seasonal campaigns, pricing campaigns, category and product-based discounts.
Loyalty program
Customer reward systems, point systems, loyalty cards, discounts for returning customers, retention marketing.
Email marketing and newsletter
Collection of email addresses, mailing lists, automated newsletter systems, email campaigns, user segmentation.
Landing pages
Creation of landing pages for campaigns, sales pages, lead generation pages, conversion rate optimization (CRO).
Analytics, tracking, and digital marketing
Data tracking and analytics
- Google Analytics integration
- Tracking visits and user behavior
- Conversion tracking (purchases, registrations, inquiries)
Advertising and remarketing
- Google Ads integration
- Facebook Pixel and Meta Ads tracking
- Remarketing and retargeting campaigns
Advanced event tracking
- UTM parameters
- Event tracking (clicks, scrolling, add to cart)
- Conversion tracking and funnel analysis
Tag management and SEO tools
- Google Tag Manager
- Google Search Console
- SEO optimization and indexing
CMS system for store management
Product and catalog management
- Unlimited number of products
- Product categories and subcategories
- Product variations (size, color, material)
- Product descriptions and technical specifications
- Image galleries and media content
- Pricing, discounts, and promotions
- Stock availability and inventory management
Order management
- Order list and purchase history
- Order statuses (payment, processing, delivery)
- Payment methods and fiscalization
- Automated order processing
Users and customers
- User accounts and registration
- Order history
- Shipping address management
- User activity tracking
Banners and content
- Management of promotional banners
- Visual marketing elements
- Homepage and category promotions
Additional functionalities
- Advanced product search filters
- Recommended products (recommendation system)
- Cross-sell and up-sell functionalities
- Sales process automation
- Integration with external API services